No two Hajdú Parenica cheeses are the same: in the Kőröstej factories, even today all individual pieces of cheese are shaped and bound by hand. It is this passionate perfectionism – among other things – that helped the cheese win Product of the Year in 2017. This is why it was a great challenge for us to create a unique and special commercial for this unique and special artisan product

We reproduced that carefree freedom of childhood and the experience of being close to nature that is forever within us in a simple story that takes place in an undefined era. In musical and harmonious scenes, we blended together the similar movements of two children carefully putting together a surprise bunch of flowers and the preparation of Parenica in a cheese workshop.