they are perfect for price-conscious customers demanding quality products. That is why we have tried the impossible and we have made a duo out of completely different figures.
This strange duo are the stars of the 2017 COOP communication.
The wise Ant loves saving and sparing. The hedonist Cricket, however, demands quality and likes to enjoy life.
Although they are completely different, they agree on one thing:
both of them choose COOP’s own branded products and use its Customer Loyalty Card.
First, because you cannot not love them. Second, because we managed to communicate an inspirational and relevant message on a fun, long-term, unique platform.
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