OWN BRANDED PRODUCTS AND CUSTOMER LOYALTY CAMPAIGN
own branded products undertake the impossible:
they are perfect for price-conscious customers demanding quality products. That is why we have tried the impossible and we have made a duo out of completely different figures.
This strange duo are the stars of the 2017 COOP communication.
A STRANGE DUO
The wise Ant loves saving and sparing. The hedonist Cricket, however, demands quality and likes to enjoy life.
Although they are completely different, they agree on one thing:
both of them choose COOP’s own branded products and use its Customer Loyalty Card.
During a monstre photoshoot, we made thousands of photos of our heroes from hundreds of angles,
so that they can be the real stars in the promotional newspapers and on the Facebook page of COOP.
Best moments
of 2017
WHY DO WE LOVE THEM?
First, because you cannot not love them. Second, because we managed to communicate an inspirational and relevant message on a fun, long-term, unique platform.