COOPER VISION

Exhibition stand concept & design

One of the world's largest contact lens manufacturer introduced a really special treat at the 2016 Tihany Optical Exhibition. It also took place at a really special and unique stand

Biofinity Energy contact lenses have been designed to meet the challenges of the digital world.

The visuals had to reflect at once this world-first product and the rank of and leadership role of Cooper Vision providing a good experience and comfort to hundreds of visitors.

The visual world of the stand was shaped by digital pixel motifs, the base colours of the company and curved shapes similar to the form of contact lenses. They were reflected not only on the walls, but also on the counter and on the custom-made sofa.

The pixels of the image movie stepped out of the screen in the form of special sitting cubes placed in front of the monitor.

We decorated the circular walls inside and out, thus we created a self-standing structure, which could be approached from every angle in the area of 20 m².

As an offline digital gag, below the message “Our stand uses cookies / I accept”, we offered custom-made Macarons in the company’s base colours to the visitors.